For AXA’s launch of their Car Care Insurance policy, a cohesive set of event collaterals was conceptualised and produced. Central to the design was a unique doorgift — a “toolbox” representing protection and care — which included AXA-branded merchandise, a window decal, brochures, and notepads.
This creative approach tied directly to the insurance theme while giving attendees something memorable and useful. The event, graced by local celebrities, generated strong engagement and reinforced AXA’s positioning as a brand that values both practicality and presentation.
