To mark AXS’s 20th anniversary, a series of ads highlighted how AXS integrates into daily life — whether at home, in the office, or on the move. Each scene featured models in realistic settings, digitally created to communicate “anywhere, anytime” convenience.
The campaign also displayed a nostalgic collage of past company images from AXS’s early days, blending history with contemporary visuals. This combination celebrated the brand’s journey while emphasising its relevance in everyday transactions today.
