The idea was to modernise Killiney@Square2's visual identity and attract a wider audience while staying true to their heritage. Killiney’s existing food imagery lacked the vibrancy necessary to compete in the fast-paced food and beverage (F&B) landscape. The past visuals didn’t fully capture the warmth and flavour that define their brand.
These visual refreshes gave Killiney@Square2's brand presence a lively boost, making it more relatable and eye-catching. Customers connected better with the imagery, and the updated look helped strengthen their competitive edge in attracting both loyal patrons and new visitors.
