SingPost set out to launch their own parcel dropbox service, POPStation, and approached me to create a mascot that would make the brand feel fun, approachable, and user-friendly. Alongside the mascot concept, I developed a series of brochures and website banners to build awareness and educate users on the service.
While the mascot was eventually replaced by a simplified icon developed by another party, the initial creative direction set the tone for POPStation’s approachable identity and helped introduce the concept to the public during its early awareness stage.
