Papilio Wellness Wear required imagery that showcased the versatility of their wellness belt in real-life settings, not just as a product shot. The goal was to help customers visualise how easily the belt could integrate into their daily routines — whether at work, during exercise, or while relaxing at home.
The project began with ideation and draft drawings, developed collaboratively with Innovation Factory@SIMTech, followed by physical mockups that led to the final product launch. This process ensured the imagery moved beyond a purely commercial appearance, creating lifestyle shots that felt genuine and relatable. The resulting series highlighted the belt’s flexibility and comfort across various scenarios, reinforcing Papilio’s wellness-focused brand identity with authenticity and style.
